Sony Ericsson Launches Xperia Hotshots

Sony Ericsson will launch a new entertainment show which can be seen via online streaming and through mobile devices. The show called Xperia Hotshots will start airing this March and follows 6 aspiring female tennis players as they compete in the Women’s Tennis Association (WTA). Viewers will get to see the lives of these featured players on and off court.

Maria Sharapova has been tapped to develop a logo for Xperia Hotshots alongside Melbourne artist Dvate.  Maria also helped in launching the show in Melbourne and was quoted as being excited to be a part of this event.

The show, which resembles reality TV, will have these female athletes not only compete in the tournaments but online as well as they vie to get the support of Sony Ericsson. Each of the 6 athletes will be provided an Xperia handset so they can create their own content and post it online.  They will be able to interact with their fans through Facebook and other social networking sites.

Fans will have a glimpse at the life of a tennis player as we see the athletes join more than 52 tennis tournaments, attend prestigious events and do the challenges of the show.