It’s been ten years since Sony and Ericsson started their joint venture. Ericsson was already a major player in the mobile phone market and joining with Sony meant they could expand their technology even further. The joint venture began October 1st 2001 but, it wasn’t until 2002 that the first Sony Ericsson phone was released, the Sony Ericsson T68i, an upgrade to the Ericsson T68 which at the time of launch was one of the most feature packed phones on the market. The T68 was the first Ericsson phone to include a color screen and when the T68i was released, it included two-way MMS with full SMIL implementation for the first time. The Sony Ericsson T68i did not include a camera but, a camera add on was released near the end of the handsets life cycle.
Since then, Sony Ericsson have had highs and lows but, they are renowned for their camera phones, with the Sony Ericsson Xperia Arc being one of the best, if not the best camera phone on the market at the moment. The latest Sony Ericsson phones use even more of Sony’s features, such as mobile BRAVIA reality display on the Xperia Arc, Neo and Pro, while the Xperia Play carries the Sony PlayStation certification.
Happy 10th birthday Sony Ericsson and heres to another 10. You can also view the press release announcing the Sony Ericsson venture below.
1 Oct, 2001 10:58 CET
Sony Ericsson Mobile Communications established todaySony Ericsson Mobile Communications, the joint venture between
Telefonaktiebolaget LM Ericsson and Sony Corporation, will today start
its operations, following final approvals from the European Commission
and other regulatory authorities. The new company will start its
operations today and is aiming to become the number one player in mobile
multimedia products within 5 years.“I am proud to announce that we have received the final approvals and we
can start operations according to our initial plans”, says Katsumi
Ihara, President of Sony Ericsson Mobile Communications. “We are 3,500
committed employees who are very much looking forward to creating a
great company and to launching our first products during next year”,
says Mr Ihara.On August 28, Telefonaktiebolaget LM Ericsson and Sony Corporation
signed an agreement to set up Sony Ericsson Mobile Communications as an
equally owned joint venture. On September 11, the boards of both
companies announced that their respective boards have approved the
mobile phone joint venture. President of Sony Ericsson Mobile
Communications is Katsumi Ihara, and Executive Vice President and Head
of Sales & Marketing is Jan Wäreby.Sony Ericsson today also disclosed its new brand name and logo. The new
brand name is Sony Ericsson and is accompanied by a symbol in a warm,
organic green color. Together they represent the company’s vision and
ambition and what Sony Ericsson does for its customers. A downloadable
version of the logo is available at
www.sonyericssonmobile.com/pressroom.Sony Ericsson Mobile Communications AB offers mobile communications
products for people who appreciate the possibilities of powerful
technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and
Sony Corporation, the joint venture continues to build on the success of
its two innovative parent companies. Sony Ericsson creates value for its
operator customers by bringing new ways of using multimedia
communications while mobile. The company’s management is based in
London, and has 3,500 employees across the globe working on research,
development, design, sales, marketing, distribution and support.
