Sony Ericsson have announced that they are launching two new smartphone handsets into the market in Singapore.

The company has introduced the Xperia Neo V and the supercharged Xperia Arc S as they aim to “deliver superb entertainment experiences to consumers”. Sony Ericsson are offering the 3.7 inch Neo V, with it’s 3d camera options, in white and blue colour options and the Xperia Arc S, with it’s superb 8.1MP Exmor R camera, in blue, white and funky Sakura Pink. Both handsets should come with Android 2.3.4 installed out of the box.

Sony Ericsson have today released a new advert for the recently released Sony Ericsson Xperia Ray. The handset is a general all rounder, which features an 8 megapixel camera and Exmor R sensor like it’s big brother the Xperia Arc. The Exmor R sensor lets you take great photos in low light conditions. In the TV commercial, Sony Ericsson ask what your 20:22 moment is and demonstrate that the Xperia Ray can capture that moment, no matter what you’re doing. Click through to view the TV commercial.

While the Xperia Arc has been highly praised for it’s camera capabilities, especially in low light conditions, there is one aspect of the phone’s camera that doesn’t quite live up to the hype of the phone’s camera capabilities. It’s been noted over the weekend that while using the camera, if you want to zoom in on your subject, this is only possible if you change the camera settings to use the 2 megapixel camera mode. Sony Ericsson UK have said on Twitter that the solution would be to either use the camera in it’s 2 megapixel mode and use zoom, or use the camera in it’s full 8 megapixel capability but, zoom and crop the photo after taking it.

Some of you who own Sony Cyber-shots or HandyCams are probably familiar with the Exmor R.  It’s actually a CMOS sensor that’s twice as sensitive as the usual CMOS sensors in the market today. Right now, it is available for selected Sony Ericsson Xperia models.

The first batch of models to benefit from the Exmor R technology is the Xperia Arc, Xperia Neo and the Xperia Pro. What this means is that these models will be able to take superior quality photos even in low lighting conditions.